Golden Decade (Part I) - are we glorified enough!!!!

Golden decade...

Am i here to say anything about golden moments of  last decade???

Obsolutely Not,but im here to share about Movements of gold in last decade.......

If I was a Philosopher, I would say the reason for rise in gold price is due to one and one cause, none other than “Greed” .Greed to attain Wealth…Greed to Gain Strength…Greed to Control World Super Power…Greed to be No.1…..

Being a Management Student I can’t say this as a reason and Escape from the Core Contents of rise in price. Historically, Gold is considered as Precious metal and given more preference among other precious metals. Basically due to affordability nature compared to its companions.

In Last decade Gold created astonishing figures……Yes 500% growth…..The prime Bull trend (Growth) in Bullion market (gold Market) happened after 2004…

Why is it so …The reason is

Rise in demand

Demand for Gold Is increasing day by day, particularly Jewelry demand Increases 43% year on year in developing Countries, particularly Turkey,China,India,Russia (Constitute 63% of world demand)

Volatility of Paper Money

Dollar started losing its value after Recession. Many Countries started increasing its Gold Reserve due to Change in Dollar prices and Volatility In Dollar Economy

Inflation (Rise in Prices)

Yes every part of this World is experiencing inflation. Rise in Prices resulted in increase in Price of gold as well.

Political Tension in Middle East

Political tension in Oil exporting Majors also made other countries to purchase gold for Keeping them in Safe zone to escape from oil crisis.

Chinese Factor

When the Price of a product is declining, we will say “Chinese factor”. But in case of Gold, the rise of Price is because of Chinese Factor (Significant role). China legalizes the Private gold holding in year 2004.From there on,the private Gold Consumption in china is growing day by day. Gold Council expected the demand in china would double in near Future.Chinese Government encourages investment in gold among its public.

So it is clear we are living in the Golden era…the Gold prices is favoured by these factors.

Then what’s the matter for us ???

Being a Citizen of a Country, The country that buys at least one-fifth of the global gold supply each year, making it as the world's largest consumer of the metal. More particularly living in the region where Gold per capita Consumption is high compared to any part of the World (Tamilnadu and Kerala Accounts for 30% of gold consumption of India)

The rise in gold price matters most to me .How we can gain from this….

It lies in our veins…No doubt on it…but time to think, More calculative and cost effective.

Diversifying Gold investment is need for the hour..Experts says that gold will touch $2000 per ounce from the current levels of $ 1400 .But “bull’ ion will take rest for a while.The continuous rise in price may expect few correction. The price of gold may touch $1000-$1100 levels and then It will rise.Better planning will increase our fortune.

Time to increase our gold investment in form of Jewelery,Bars,of course we do. Also time to think about alternative gold investments like Exchange Traded Gold Fund ,Gold Mutual Funds, Gold Futures for gaining in Short Term rise in Gold price. Diversifying our gold investment will help us gain Fortune in price trend.

For retail investors like you and Me, Exchange Traded Gold Fund will be a best option. It is just like a Stock trading, Where the stock is paper gold….In India we can buy small quantity of Gold in form of ETF as low as 1gm at the low transaction cost .all we needed is demat account.

If we mastered Golden principles to invest in Gold, then undoubtedly this Decade will also a “Golden decade” for us.

                                                                                                                          -Golden Decade Continues

Epidermical life- tats y world is not Enough

                      Time always acts as a Master Blaster in blasting our Limits to newer extent; Unfortunately Consequences are ignored by us, while newer boundaries delight us by offering Convenience that infringes our Base.

      We are living in the World where our Inventions are leading us, Instead of us.We lost our Identity. Still we are speaking about Leo Tolstoy, John Keats, William Wordsworth, &Shakespeare of past.The record set by these legends is still a record unnoticed, due to lack of dareness......

Thirukural, famous Epigraphy of life still Unbeaten by any other Literates till date….

How many of us could recollect the Name of a Physician in our generation, as we could recognize the Names like Einstein…Pascal…Boyle….Newton…..with neighborhood feel

How many of us Could Say any Law formulated by any Scientist in this decade…As we do with Newton’s Law (at least Most of us Know Newton’s second Law of Motion),Still we could recollect the crux of Darwin Principle i.e. “Survival of the Fittest’’.

Without any modern media, social Networking sites Cheguevera passed many boundaries.We were overwhelmed with Concepts of Communism, Capitalism, Socialism that too discovered and Spreed in the Society a Century ago.But still we are highly passionate about that…Still Following that.

Whether a Principle Followed by a technically backward society can fix the World where technology is everywhere!!! Nobody Cares about this…..

In spite of Having advanced technology not many scientists were Noticed.I’m not sure how far we are using E = mc2 In our day to day life,but we know Einstein well better than any other Scientist.ofcourse we don’t know the Scientist who invented Mobile Phone. More obviously we Know Charles Babbage, but not about the People who invented Nano Chips and the one who keeps on Sweating to invent chips Sizing Pico femto…may be Yocto too for our Convenience.

Why is it so???? a big question Mark followed by Exclamation!!!!

The reason is quite Simple,People who registered their Name in our Mind had done something better than the other; who failed to do so…

What the earlier had done is quite simple.They simply thought us to realize “What and why”. For these unique abilities they were recognized even after their life, but others to follow thought us to learn not to realize. They enlightened us with “What else and why not” ,because of this reason we ignored them by reverting the same question to the Modern Day Scientists.

Of course the Difference between What, Why & what else, Why not..pretends like a shallow sea, but in fact it is deep, deeper and deepest ocean.

Yes we are living in the World Searching the things at the Surface and hence we are getting alternatives not the replacement. The Scientists and great poets, even Politicians are trying to convince the Society with alternatives not with the Replacements…Because they are also searching at the Surface…

One standalone example is Modern Medicine.Advancement of medicinal technology is good for Survival not for Living Purposes.I can survive with any disease ,but can’t live in the way I wish.

Yet again great concepts of old centuries are not investigated and analyzed properly due to the search at the top.Hence yoga,Siddha,Ayurvedha,are unnoticed by many.

This World is not enough to know the Details of our Life…..

This World is not enough to Understand Basics of our Life……

This World is not enough to aware about the purpose of our birth……..

Because we are Living (sorry) Surviving Epidermically…..

வார்த்தை

வார்த்தை,வகை வகையாய் வடிவங்களை வடித்துக்கொண்டாய்!!!
சீர்கொண்டு எழுதினாள் பாடல்
வீறு கொண்டு முழங்கினால் பேச்சு
நேர் கொண்டு இயற்றினாள் இலக்கியம்
உயிர் கொண்டு உருவாக்கினால் காவியம்
நயம் கொண்டு புனைந்தால் கவிதை
மனம் கொண்டு பேசினால் மௌனம்
எதுவும் செய்யாமல் அப்படியே விட்டுவிட்டால்
எழில்மிகு எழுத்துகளோடு எழுந்து நிற்கின்றாய்
                      வார்த்தை எத்தனயோ பெயர் உனக்கு
                      அத்தனையும் அறிந்துருந்தால்
                      அறிஞன் என்ற பெயர் எனக்கு!!!

War without weapons-An idiotic intelligence

War without Weapons, Don’t think about ahimsa….it is a noble form....

Nowadays war without weapon is a worst form to attack human……

Yes. Imagine a day without internet…..

Or even, imagine a day you lost your identity in web space…..
Yeah..It really hurts to an extent!!!!!!

          Cyberattack or its genuine version, so called ethical hacking is not a good will. Many of us may praise Wiki leaks for their strange encounter against great powers of this planet, but the Outcome is obnoxious .Operation Payback programmed by Wiki leaks supporters resulted in the huge disappointment to paypal,mastercard.Of course it has minor economic value , but the impact may create huge Outcry for customers and great deal for so called hacktivists.
Little Insight about Economic part of Cyber attack:

• Total expenses for increasing Information security globally: $125 billion by 2015(expected)
• Global Economy loss due to malicious attack:$86 billion
• Expected lose for Corporations over a day when their sites are down because of a cyber attack: $ 6 million
• Identity Fraud a Customer may Experience a loss to the tune: $54billion a year
• If any cyber attack happens to our stock exchanges, our zillion zeal’s may be plundered…..

The act of espionage is increasing day by day. Nowadays terrorists increasing their ideology to newer levels. At one point they damaged the Lives of many, now they modified themselves to create damage to livelihood of many; by default their lives will be questionable. Life to livelihood a step ahead.

Why this is happening. How it can be brought down.Is it possible???Absolutely no, it is not possible.until the Greed to attain Global supremacy prevails in this planet.

USA,is highly prone to cyber attacks about 35% attacks focused on them, followed by South Korea. It is observed that most of the Attacks exhibited from china. Countries like China, Russia, and Israel strongly rising their presence in the Field of Cyber warfare.

Attacks like Stuxnet worm, Titan rain, Moon light Maze, Attack on Google, and recent attack by anonymous (Wiki leaks supporters) are escalated by the hactivists in these regions. Of course these beautiful names have drastic consequences.

          Still a trillion dollar question why these countries are doing ??The purpose is to protect them or to raise their economic position in this cyber world.

                                Whatever it may be, being an Optimistic Indian, Pondering for a chance in United States. We got one more area to apply, currently there is only 1000 cyber defense specialist in United States, but the need for them is to have 20,000-30,000 specialist in this Field……

As a Indian get ready for that……

Any have I wish to conclude my State by this petition forwarded to Heaven…..through Telepathy…

Oh my god….It’s better to have a War with Weapons….of courses the wound may heal after a while……..

Don’t want to have a War without Weapon…………..

I’m forwarding my petition in hope, that telepathies are not Hacked by any till now ………

Need a “Change” – Everybody’s Problem

“Change brings everything” Yuppy!!!!! I’m not going to write about this…I can’t change anybody…not even Mine ,than why should I have to write about this!!!!

But I m going to write about I “need a Change”….Am I confusing …No my point is clear…I need a change for hundred rupees…

Every time we will face this problem at one way or other way….whenever we were in Town Bus (intercity bus),This problem irritates like anything …..

Nowadays there is huge demand for Coins in India, but ignoring this there raises hectic quarrels among public and Bus Conductor and also small vendors and everybody deals with that. Nobody realizes the real problem behind that.

We will feel the impact of Commodity prices only when we purchase gold. Do we realize that there is a shortage of coins in India due to rise in metal prices? Particularly steel. Most of the times we will fail to notice small things, but it will have major impact than the bigger things.(Fig Represent Rise in Steel Prices )

                              Then your question is why only steel, government can print Legal tender (Paper money in India) for smaller denominations. Actually government of India had stopped printing small denomination notes 1re, 2rs, 5rs…a decade ago. These denominations have to print in huge volume bcoz of huge circulation, as well as the average life of these notes is less than a year. It is mutilated and tore within a year. That is also a reason for not having Small denomination paper notes.

                               Oh , My Mind questioned me Why can’t we leave all these smaller denominations  and keep on printing  and utilizing the higher denominations 10’s,100’s,500’s,1,000’s,5,000’S,and 10,000’s. Than we can say good bye to all smaller denomination coins or notes.

That is also not possible; printing money just like that will lead to hyper inflation.

                             Hyper inflation???? Will you write 6 pages for answering a two mark question; Obsolutely wise person won’t do this. We know value of time and effort. Hyper inflation is much similar to this. It’s a stage of increased inflation.

                              Every nation’s Central bank, as RBI in India will print rupees based on demand-supply, GDP, inflation.Inflation is none other than more and more money chasing limited resources, In other words if RBI, keep on printing the money then the value of money will reduce.

                               Country can print money based on the output from economy. How far our country is growing that far we can print money. Yes just like writing few pages for answering 10 Mark question .Or else it won’t sounds good. Zimbabwe felt hyper inflation

                              Between 2000 and 2008 the reserve bank of Zimbabwe entered into an uncontrollable printing of Zimbabwe dollars under the leadership of Dr Gideon Gono. This spiraled inflation to world record levels of 1 billion percent even though government only acknowledged inflation levels of just over 200 million %. Finally what happened to a common Man in Zimbabwe…….

The exchange rate is US$1 for Z$64 billion (z$ = Zimbabwean dollar)
A bottle of beer Z$16 billion

A daily newspaper costs Z$200 million
A loaf of bread costs Z$2 billion
An average worker gets about Z$25 billion a month
A teacher's salary is about Z$66 billion a month, just enough to buy 2 liters of cooking oil and a bar of soap


Zimbabwe is a country where you can be a billionaire but still live in poverty.They are getting better now.hope now you won’t ask reserve bank of India to print more and more money…

Oh all these economic wizards won’t help me out…..

What I need now is a change for Rs.100 ….. To pay my bill in Net Caf’e……….

I Desperately Need a Change……..

Note: Just now I Cmpltd sem exams that’s y my examples dwindled around Questions and Answers. Kindly bear with that.

Refer: http://www.rbi.org.in/scripts/FAQView.aspx?Id=39#4 to know more about our Legal Tender ie.Ruppees

 

'' I Wanna Be Adam '' - Looking Beyond Eve

All of sudden, I wish to be a person presumed to have birth 2, 00,000 Years ago…

Of course I wanna be ‘’Adam’’!!!!!!

Why this thought arises to me?Surely this will be the question from your side.I do have certain answer for that.

              Rainy Season reminds us many things, Beautiful Showers, Sizzling Chillness and of course Antibiotics.

In summer I prayed the god to have a pleasant Rain, when it Rains I use to spend all the time inside Bedsheet.Failing to Enjoy the Pleasant Rain & Praying   
Rain …..Rain….. go away…

                                             I’m sure the condition that Adam lived is quite a strange Condition where unexpected events are expected all the times. I’m amazed how he lived without Shelter….and can manage his life. They got better immune system without knowing the meaning of Vaccines.

                                             My questions crept towards Stone Age Man. These people are quite interesting .They Lived in an extreme condition as well as they could innovate grass roots for life. Their inventions acted as a base for Modern Day humans, in reinventing the Future.

Then one big question stroked me, Based on which technology that Mohenjodaro and Harappa civilization has emerged. Still a Billion Dollar question. The Architectural excellence is far more convincing compared to Modern day Architecture.

                                           In spite of having huge technology breakthrough, still we could preserve pyramids, Tajmahal’s, or any monuments that got its identity when the technology was in Miniscule phase. But we can’t build a pyramid or hanging Garden as they did but we are trying to preserve.Ofocurse we failed in doing that as well.

                                         Still my Question surpassed newer exclamations. Without ICT (Information and Communication technology), How come Alexander could Conquer and rule the vast region.

                                          As a human my questions are endless, I got one more question how  Chanakya defined taxation and most interestingly about Capital Gain tax. It is assumed that during Maurya dynasty there are no economic theories or Concepts to deal with,but still they could control their region with promising Techniques.

Without Shelter they could survive !!!!

Without Technology they could control and communicate!!!!

Without theories they thrived their Nation wealth with Excellence!!!!

Without anything they invented many thing!!!!!

                                            

                                      We do have technology still we couldn’t live to the Fullest. Being a modern Day human we dedicated our Competency for compliance.Our ancestors thought us basis for living ,but we learnt the various ways to get output and trying to increase the performance of output. They thought us how to live,but what we learned how to get a better job for our living.On seeing the Competency and Efficiency of  Humans Lived in Past, I really “Wanna Be a Adam" – Looking Beyond Eve…..

Celebrate Death - Birth of New Life

In this article I’m going bookish for getting few insights about, why corporate going Crazy??

                                                                              Yes, Crazy to renew the perception of others over them. In this globalization phenomenon Business can’t be done by prophesying, Instead Business progresses by being Spontaneous, Here comes the Concept of rebranding.

Rebranding is none other than celebrating the death of old image to relish its newer image and presence in the mind of society. Really present corporate are going crazy when it comes to rebranding. Craziness involves innovation in delivering new image, It also involves level of investment .But the success factors are registered by the effectiveness of their rebranding campaign. In global and Indian perspective few corporate stood out by enticing the rebranding process with a great deal of care and cash.

Godrej,a corporate tat really stood a hall mark in relishing its image among public. They insisted their Diversification skills on each and every move of their campaign. The level of intention taken by Godrej is immense .Without affecting the Core value and Products they rebranded their position in all terms as they wish. Century old Locksmith giant now known for real estate, Interior Design,FMCG,Secuirty Solution , Agri care, Industrial Engineering and Appliances. This 9,000 crore Corporate had Spent Rs.100 crore in marketing across all groups.
Rebranding Consultancy: Inter Brand Consultancy, Creative Agency: JWT

Videocon, a Color Tv Company at Birth, Now turned its Diaspora to new boundaries in the Span of Quarter Decade in the areas of Consumer Electronic, Appliances, Oil Exploration and Now a telecom company. Experiences a drastic change at the verge of Globalization. There rises need for Rebranding strategy.Videocon relatively rebranded itself more dynamically stressing the change that it sought.For  fresh look the $2 billion dollar company had spent Rs.200 crore with the support of .Media Agent; Zenith Opti Media.Creative Consultancy:Macann Erickson,T.A.G.

Yet another $3.03Billion company changed its dimension with newer intentions is Murugappa Group. Fourth Generation,Century old company revamps its logo to reinstate the strategic image and Diversification Nature. Investment Firm at the early stage, Diversified its avatar as Cycle Company, Fertilizer major, Agro Products and Abrasives.Predominantly B2B Conglomerate,Murugappa Group had spent Rs.10 crore as part of their Rebranding campaign.Primarily backed by KPMG for Rebranding.

Airtel, Transcends from Indian to global telecom major after series of acquisition in South Africa, Bangladesh had changed its Visibility in a brand new appeal. World’s fifth largest telecom company had spent Rs. 300 Crore For Branding, Marketing and advertising. A huge pie for makeover was exhibited by creative and communication Partner: JWT.(Rebranding ,a great question mark in the case of Airtel)

             Many more companies had gone crazy in the makeover melodrama for actively participating in competitive economy.Rebranding list includes Xerox, Pepsi and many more. Makeover mania is the part of Corporate Craziness. Repositioning is the process of overshadowing the newer version exactly with the earlier one,Thus rebranding is vital when a corporate gets newer and newest boundaries in this current scenario. Rebranding is ceremonial system deliberately insisting ‘’Celebration of death ‘’ Due to Emergence of refreshingly newer image and Customs at large.

Rebranding Theoretical perspective

Branding is the process fabricated for Bonding. To me “branding is the process performed to make others to Perceive as we wish “and branding is not pertained to a product or service it is meant for each and every creature in the universe. A brand is defined as ‘a name, term, sign symbol or a combination of these  that identifies the maker or seller of the product’-Philip Kotler and Gary Armstrong. Increased competition leads to drastic change in the market atmosphere, Hence the corporate has to reinsist their presence in a renewed form. Thus rebranding becomes more vital in the Current Global churn out. Rebranding is the process exercised by established brands.

Execution of Rebranding involves the similar process of branding, Primarily  through the orchestration of a variety of tools, including advertising, PR, sponsorships, events, social causes, clubs, spokespersons and so on .Key issues of rebranding process

Before Planning and execution of Rebranding exercise, key things to be noted are:

• Knowing accurate Perception about Brand in current Scenario
• Need for the Hour
• Delivering the Message without Disturbing the Perceived value, It must be Supplement to the Fundamental value in case of Diversification process.
• Logo and Slogan should be more Impressive, in order to revamp the older ones from the minds of Customer
• Rebranding should be realized by the Inner customer before letting it out.

Rebranding is all about Complementing the growth process with Brand new image and Virtues Without Changing the Values

Silver Spoon- I’m blessed with it !!!

Everybody wishes to be a person blessed with silver spoon. Of course everybody got that ,but only few could recognize.

                         Am I speaking anonymous? No, it’s the hard core fact that every individual is blessed with silver spoon. People fail to feel the synonym of silver Spoon. Whenever I saw people claiming that they are blessed with silver spoon. It seems illogical for me. Everybody born with silver spoon, nobody can own the Right to Say that they born with silver spoon. 

Because I have logical quotient about Silver Spoon.I would like to Place it ahead of the earlier one..
Yes..Synonym for Silver is 'S' 'i' 'l' 'v' 'e' 'r' 

‘S’pirituality

When we grew up ‘S’prituality spins away from us due to many reasons

‘I’ndivduality

While we are in the process of stabilizing our life ,‘I’ndividuality by default falls behind We, Us and Everything else.

‘L’ove

When our Maturity develops to fewer boundaries, we fail to Categorize ‘L’ove, predominantly overtook by ‘M’oney

‘V’eracity

Growth took away everything including ‘V’eracity from us Due to ‘G’reed

‘E’nthusiasm

Rise in our life raises the intensity of ‘F’ailure instead of ‘E’nthusiasm

‘R’elentlessness

While we start nurturing newer ideas due to expose of newer characters,‘R’elentlessness character of us was spoofed by ‘S’tubborn

Eventually Spoon..Stands  for

Simply Perceiving Others as Others Not as we wish. While we grow, our life takes spoon away from us due to our so called awareness about life.This is the place where problem aruses,We want others as we want and what others want is that we won't.
                                  Now you could agree that when we were child we do have silver spoon in our kitty.But when we grew up everything is lost one way or other way.Its easy to have a birth with silver spoon,but it's too tough to die with silver spoon as it is....
Now I could proudly say tha''Silver Spoon''- I'm blessed with it!!
What I'm not sure whether ''I'm Gonna have it"until end

Voice - Sounds Great

Voice, some time it seems like a Sign of power, few times it depict a shape in our mind, Most of the times it Controls Bunch of Character.

Yes!! voice can do anything thing in this anybody's world. It's an anybody's world, anybody having the Stupendous voice can rule this World. Voice can create magic. A single voice threatened this entire world at the same time another voice created harmony to this earth. Voice is the outset of Conviction, Confidence, and Conscience. Voice without these things are just an annoying sound. People never mind that.

When it comes to Voices of Modern day leaders,They failed to overtune the resonance created by the voice of legendary leaders of glorious past (except few). Still they are Traveling with the speed of voice produced by the legends.

Voice has Power as we do realize this from the Speech of Abraham Lincoln;

Voice have arrogance, it is quite audible from the voice of Hitler;

Voice possess beauty when it was delivered from the lips of Asha Bhosle;

Voice symbolizes ability to Control when murmured by our beloved one;

Voice also disguised in the Form of Care and Cure while a mother pacifies her baby;

Voice can change an Economy from Flat trend to Up trend;

Voice can do anything in this anybody's world;

Let's raise our Voice, at least for having our pie in this competitive world!!!