Six Sigma In Customer Satsifaction

“Practice makes perfect, then practicing the precepts of Six Sigma Leads to virtual perfection”-Anonymous. Six Sigma aims to maximize customer satisfaction and Minimize defects. Six Sigma reviewed and practiced by many organization after it’s
Successful journey since 1980s .While reviewing the ideology behind Six sigma principles Two factors that constantly insisting is technology enhancement and self actualization Concept. These are the two different things where every Organization and an individual are Exercising in Their everyday process.Before insisting the view of technology enhancement and self actualization the thing to be considered is contrasting nature between customer satisfaction and six Sigma. Six Sigma is about Management by facts, but Customer Satisfaction is an Management by Emotion; Six Sigma Need Emotion to make virtual perfection, Whereas Customer Satisfaction Need Visible facts to satisfy Emotion; Six Sigma Can be reshaped, while Customer Satisfaction is a fixed phenomenon to an Individual; Six Sigma is a Standard Principle to Changing minds, moreover Customer Satisfaction is Changeable For an Standard Cause. Thus it clearly shows the contrasting phenomenon between these terminologies.The Need is to bridge the Gap and ensures synergistic effect in all perspectives. Technology fulfillment should be an symbolic representation of ethnography whereas the self actualization must be in coherence with organizational and individual needs.

GENERATION NEXT CONSUMER

“Advertising generally works to reinforce consumer trends rather than to initiate them” It’s a statement which matches the gennext consumers.It Does not insist mainly on the youth it insist on young consumers of the society .Its all about Consumers Carrying young ,Pragmatic ,Highly Motivated, Result Oriented Consumers.As once said By Kotler Marketing Youth means Thinking young .Sexagenarian May think Like a youth and innovative. Time may change Consumer not Consumer Ideology.
 Generation Next Behavior
- GenNex Psychology
- Changing Dimension Of Decision Psychology
 Generation Next Producer
The Increased Innovation changed many Field not Restricting to the producer also the consumers. The Generation Next Consumers are inducing Consumers For the companies .They are the driving Force For the Innovation to happen in any type of fields. They are stepping ahead Consumers Looking the ideas not the Products.They Don’t Want Brand to Fit their ideas they want a product to fix their requirements. It’s a Fit Fix Concept. They are the designers of Innovation .Generation Next consumers Design the Design, Fix Thier Expectation, Increase Their Performance By Fixing The Needs. Generation Next Consumers are highly Civilized Consumers & organized. The Role of Producer Is to Fill the Needs as they versed.
The trends in the consumer psychology changed. Generally Consumer Psychology based on social Factors, Cultural Factors. But GenNex Consumer Is all about Compliance as well as prestige seeking Consumer. Technology reduces the importance of one Side like Brand Building Part at the least and increased the responsibility in Another Side. Reduces point of attraction For Purchase spree at the same time increases the Point of innovation to fix the consumer needs. Increased Innovation lessens the Point of attraction.
The Decision process Of GenNex also changed miles ahead.GenNex Awareness was highly skewed .As well as the information search was also got new dimensions. Evaluation of Alternative got new phase as evaluation of pacifier. post purchase behavior become vibrant than any other era .The Feedback mechanism made public , through social networks .Thus Results in Restricting the element of Mistakes from producer. The Process of perfection among producer increased as well as innovation made more innovative.
GenNex is good for the society as they plays an vital role in innovation.Thier role streamlines the output .Moreover Backdrop of marketing like Price based competition, Grey Marketing and Last but not least the Marketing trends became smart enough to pacify them .Generation Next creates synergism in the Business environment .The GenNex Consumer Brings New Trends, Innovation finally results in optimized business Environment.

The “Zigzag Mystery”

“Old Wine in a New Bottle”- A Philosophical Term But it Matches Most of the discoveries and Consequences of Humanitarian Sciences. The Zigzag Mystery, This Mystery is also one such consequence of human discovery.Its mystery had its moral grounds way back in early 19th century with the fame of globalization. The heroes of this Mystery are Crude oil-Dollar-Gold and the unsung Hero is “Ego to be a Global monarch’. To be prompt the story started abruptly in 1975, when OPEC officially agreed to sell its oil exclusively for US dollars. Oil, gold and commodities have all been priced in US dollars. They are the Key Factors Deciding Global economy.
US Contributes 5% of World Population, Consumes 25% of world's fossil fuel-based energy; Imports about 75 % of its oil, but owns only 2% world reserves.
Hero No 1, Dollar: Most of the countries got Foreign Reserves. And these reserves are in form of Dollars.India has about 140 Billion Dollars of reserves. If the dollar looses value, the entire basket looses value.
Hero for No 1, Crude oil: Crude prices directly affect the oil import bill of any country. Increase in Imports Bill will increase the Trade Deficit, Resulted due to Imbalance in Export - Imports of countries. Higher Trade deficit would hit the value of currency of the country. This will affect the money circulation in the economy there by Rises inflation.
Hero behind No 1, Gold: From 1944 until 1971, US dollars were convertible into Gold by central banks in order to adjust for any trade imbalances between countries. Up to that point, the price of gold was fixed at US$35 per ounce. Once the US ceased gold convertibility in 1971, OPEC producers were forced to convert their excess US dollars by purchasing gold in the marketplace. This resulted in price increases of Gold eventually and continuously.
Clash of No 1’s: In Short weakening of the US dollar, e.g., due to the weakening US economy, causes crude oil prices to go up. Strengthening dollar makes the price of crude oil to decrease. It is explained by the Purchasing Power Parity theory, which assumes that the producers of crude oil should get the same price for oil in their own currency, after exchanging dollars they receive for crude oil.
Thus there starts, The zigzag factor between OPEC & dollar starts. In conclusion, the price of oil is to rise steadily as the supply/demand imbalance increases and the dollar declines, even if there is no a supply disruption, terrorist threats or geopolitical concerns to consider. As this happens, the price of precious metals will climb. We May Classify This Zigzag Mystery as a Part of Freekanomics or a Funancial Played by hefty Economies; But It’s always a New Bottle contains OLD WINE.