‘‘There are many indicators to calculate growth, but there is no tool to calibrate Sustainable Growth” Growth depends on efforts whereas sustainability had its base on effectiveness of effort. Every corporate is looking for Performing CSR activities to enhance their Humanity as well as their Corporate Image (Depends on Companies).Now this is the time to think of C’SR, Celebrities Social Responsibility.
Competition had created dilemma among every professionals in universe. Being in Celebrity market, the celebrities had a peculiar Factor to think. For them Timing is not important than being Timid. They are in the business of Converting Intangible Fame to Tangible Assets. Being socially responsible is not easy since the community surrounding them won’t let them to do so.
Recently I Read an Article about MS Dhoni (My all time Role Model in Team Governance) on Brand Endorsement. In short Term his Growth is Tremendous, B’Coz he reflected the Ideology of Brand New Generation of India. The thing to concern is his Brand Endorsement, He currently endorsed with 22 brands and Forth coming World Cup will increase the Inclination of corporates to endorse him Further. The overall endorsement may extend the Endorsement further and in terms of Value it may Surpass 200 Crores (Early Record of Sachin is 180 crores).Personally, every Generation Next Can Feel Greed of these Champs due to their middle class livelihood at one time. But infact it’s the Time to Create Value for their Profession .The Celebrity Social Responsibility is not alone to give a pose for Social cause instead of Commercial Frame, Celebrity Social Responsibility is also to create Value for the Core Competency they Known For.MS Dhoni is just an Example for a Celebrity endorsed by Many brands (Quantitative Factor).
When Comes to celebrity Endorsed by only few brands, there needs a review of qualitative Factor. Most Endorsements are not happening after consideration of qualitative factors. Fans are Blind Folded by the attractiveness towards a Celebrity. They highly interested to do and use what they use. Of course it is tough to be more qualitatively conscious in this competitive Corporate, yet there is always a room to think of.
Once again I want to insist that C’SR is not giving pose to social Cause, it should be a pose to prospect professional attributes. It’s all about sustainable factor.
“Growth is a Group Effort; Sustainability depends on individual’s attribute to retain that Effort”
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